The legendary Summer of Love has spawned plenty of refreshing ideas, but it was Ferrero that came up with one that stayed fresh for more than 50 years.
In this world one has to make a name for themselves. A catchy name works best - thus Ferrero didn't hesitate to replace the "Refreshing Mints" name with "Tic Tac®".
In the eighties, sales sky-rocketed in emerging markets, expanding Tic Tac® to a total of five continents, and the introduction of new flavours was the mark of good times for the most popular mints around the globe.
The nineties were the times of steady growth. Tic Tac® had become one of the most popular confectionery brands in the world. It played out like a film, from the beginnings as a small mint, to the rise of a worldwide renowned refreshment giant. Nothing could slow Tic Tac® down! As the brand matured, the flavour range evolved to the surprise and delight of its loyal fan base. Mint, Lime & Orange, Special Editions - Tic Tac® had it all!
Tic Tac® provides refreshing moments no matter the flavour or occasion. We still remember the warm round of applause given to Cherry Passion, Extra Strong Mint… Since then, we aim to please our fan base with a variety new flavours, and - to our delight - they receive the warmest of welcomes.
Tic Tac® has made it to the silver screen and small screen throughout the years, gracing fan-favourite TV shows and movies of all kinds.